Dear The Designer of the Domestic Abuse Family Shelter Website,
The website I decided to look at for my Technical Writing English class was the Domestic Abuse Family Shelter of Hattiesburg, MS--http://www.domesticabusefamilyshelter.org/index.html. During my analysis of the website that was designed for your organization, I looked at the strengths and weaknesses of the overall design and information presented.
The website is set up with a lot of information about the shelter and organization. The website is very structured so that a person looking for information can find out just about anything they may need. The only problem with that is if someone can find everything on the website then why do they need the services that are provided by the shelter? Why should they take that step to come in and talk to someone or make that phone call that may change their lives? The person looking at the website needs the extra push to make contact with the agency to find out more information and just make the initial contact to break away from the abuse that they are suffering. Also, the website’s name should be something different so that if the person where to look it up, the offender could not trace it by just glancing at the history of the victim.
The website does not give the feeling of security and seriousness; it has a sense of immaturity. I feel like the website should have more of a ‘you are safe with us’ feeling. Most of the women, and sometimes men, may look at this website and feel like they are not being taken seriously, or even overwhelmed. The crisis line provided in bold at the top of the page is very drawing—it definitely helps the reader see that this is the line that is necessary to contact for more information. The fonts and colors used on the page are something that brings in the immaturity vibe. There needs to be a more business like tone, even if it is a family page.
There is a support us logo at the top of the page and that is fantastic to have, but having a donate button on several pages could make the reader think that this is a networking site more than an actual service site—in other words, I would suggest picking one or the other. There are also several buttons for volunteers to click on—this makes things confusing instead of helpful. One might only look at one of these and completely miss the application or job descriptions.
There were several strengths that I did notice. The testimonials page is off to a good start but it would be great to have a few more volunteer and possibly women, anonymously of course, who could be quoted on the site—this might also draw in a few women who have been abused and help them understand that they are not the only ones in the same situation and that they can be helped. The upcoming events page was a good idea as well, it just needs to be updated regularly with different fundraisers and events that DAFS will be involved with. There are also a few links on the side to different web pages that could be sorted into the ‘links’ tab such as United Way and the Shafer Center. Many people do not know what these places are and would be confused to think they are all in the same place if not otherwise notified. Some of those links do not work and should be updated as well. The homepage should probably start out with what is domestic violence as well as a definition so that the reader can go into the website knowing the exact legal definitions instead of having to click and find it under a link of facts.
As an overall website, I feel that DAFS is a good one, it just needs to be tweaked a little to have a more professional appearance. It should also combine a bit of information as to not overwhelm the reader. I commend the organization in the mission of the program; I just feel these critiques might help with the website as it stands.
Thank you for your time.
Carli Hankey